Cyrus Innovation
Branding Website
Challenge
Create a website branding this boutique custom software developer as a financial services specialist.
Solution
Working closely with the web design team and client, positioned Cyrus as “providing financial service firms with an immediate competitive advantage,” and defined the brand promise as “custom software that works.”
Result
A site with highly informative content and upfront tone that appeal to both managers and techies at prospective clients, as well as to potential employees.
Art Direction
Jeffrey Leder, Jeffrey Leder Inc./Marketing Design
Other Elements
Prospecting sales letter, recruitment print advertising and job fair materials.