Benefits
 
AT&T
Benefits Enrollment Campaign
Challenge
Introduce managed care and enroll certain percentage.
Solution
Present the case for managed care as a balance of quality, cost and choice.
Result
Enrolled one-third more than goal.
Art Direction
Barbara Hockfield (when she and I were on staff at ASA Communications).
Other
Preview, pre-enrollment and enrollment brochures (seven versions); website (site design by LDS); video; PowerPoint presentation. Also Disability Intranet; Employee Stock Purchase Program kit; Stock Option Exercising brochure; Executive Compensation materials.
 
Empire BlueCross BlueShield
Pocket Guide to Consumer-Driven Health Plan
Challenge
Present a complex new plan simply and clearly; encourage “consumer” frame of mind.
Solution
Describe new concept in familiar terms and easy-to-understand visuals.
Result
Testing in process.
Art Direction
David Barnett, The Barnett Group
Other
Tagline for product name.