Websites
 
Agile Fitness
Branding/e-Commerce Website
Challenge
Brand innovative fitness program developed by an entrepreneurial personal trainer for young urban professionals. Create an e-commerce site to bring product to market.
Solution
As part of team, position and name product; with owner, co-write site. Clarify that Agile is personalized, built around goals, provides robust choice, saves time and is easy to use.
Result
A complex site that to the user is clear and simple.
Art Direction
Jeffrey Leder, Jeffrey Leder Inc./Marketing Design
Other
E-mail and printed launch announcements.
 
Alcom Printing
Lead Generation Campaign
Challenge
Help client evolve from a traditional printer into a provider of innovative solutions that include printing and non-printing services, such as Web-based inventory management.
Solution
Position based on “more”—thinking, services, solutions. Write brand-building tagline (“Expect More from Us”); lead-generation package; capabilities materials; website.
Result
Sales are growing.
Art Direction
Jeffrey Leder, Jeffrey Leder Inc./Marketing Design
Other
Advertising; fact sheets; Open House theme, save-the-date, invitation.
 
Cyrus Innovation
Branding Website
Challenge
Create a website branding this boutique custom software developer as a financial services specialist.
Solution
Working closely with the web design team and client, positioned Cyrus as “providing financial service firms with an immediate competitive advantage,” and defined the brand promise as “custom software that works.”
Result
A site with highly informative content and upfront tone that appeal to both managers and techies at prospective clients, as well as to potential employees.
Art Direction
Jeffrey Leder, Jeffrey Leder Inc./Marketing Design
Other
Prospecting sales letter, recruitment print advertising and job fair materials.
 
Kresge Law Prep
Student Recruitment Print & Website
Challenge
Create a website and print advertising to brand and promote a service with little competition: a course that teaches how to succeed in law school after being accepted but before starting.
Solution
Appeal to the prospective student’s desire to excel. Use images of happy students because people identify with people. Provide straightforward, comprehensive information about the course and how it would benefit the student.
Result
Drew sufficient students first semester to test course.
Art Direction
Jeffrey Leder, Jeffrey Leder Inc./Marketing Design
Other
None.